As a long-time student of yoga and a certified teacher, I have a deep appreciation for the practice and the transformational mind–body awareness it cultivates. The sense of community and connections made in the studio is also an incredible gift to many. With years of familiarity in the yoga space—including the business side and successfully transitioning multiple studios to Mindbody—I feel both a responsibility and an honor to share my insights, guidance, tech skills and creative capacities. My yoga studio clients often tell me how easy it is to work with me and how valuable it is that I get what they are doing.

The way we work together is truly an experience — and it follows a thoughtful arc. Each phase is designed to uncover and shape the essence of your work and communicate that in the most clear, effective, and unique ways to your ideal clients.

The result? A simple, strategic, and beautiful online presence that connects and converts in a way that feels natural.

Phase 1: Discovery Process; Strategic Planning.
Phase 2: Visual Branding; Brand Messaging.
Phase 3: Web Design; Systems Setup; Optional Ongoing Support.

I would love to share more and answer your questions about the process during an initial consultation.

My projects are comprehensive, collaborative, deeply customized, and often include:

• Custom Discovery Process

• Brand Positioning and Message Clarity

• Website Strategy

• Visual Branding

• Creative Direction

• Copywriting

• Web Design (built from scratch, always)

• SEO Best Practices

• Systems Setup and Integration

• Optional: Ongoing Marketing Support & Consultation

Yes. The writing is where I’m in my brilliance. While many web designers send a questionnaire or expect clients to write their own copy, I see that as a big missed opportunity.

Instead, we move through a customized interview process that illuminates the essence of who you are, what you really offer, and the inner landscape of the people you serve. It’s an insightful and intuitive process.

From there, I synthesize these insights and craft your strategic brand messaging and website copy, weaving in best practices I’ve learned from years of design, marketing, and storytelling. The editing process is collaborative, meaning I seek your review and we revise until it’s exactly right.

Yes! I successfully transitioned a number of yoga studios from other scheduling platforms to Mindbody—and I learned a lot in the process. I’m also familiar with other scheduling platforms that work well for yoga studios, and I encourage exploring all of your options before making the switch. Mindbody can be a good fit, but it definitely has its pros and cons.

Branding and web design can vary widely in cost depending on a designer’s experience, the depth of the process, what’s included, and the scope of the project. On the low end, you’ll find inexpensive service providers and template-based services likely under $2k — but those often leave businesses with websites that feel generic, unpolished, and misaligned. On the other end are agencies charging $10k–$30k, often with teams of specialized professionals — of which you only communicate with your Account Manager.

My work sits in the middle: highly skilled, deeply customized and high-touch, and grounded in over 70 brand and website projects—all without the overhead of an agency. I provide a comprehensive set of services all done by me.

To receive a quote for your project, schedule a free initial consultation so that we can get to know each other and discuss your needs. Then, I will scope the project and provide you with a Statement of Work that includes pricing.

Typically, projects span about 12 weeks from start to finish. This thoughtfully structured timeline allows the depth of your brand to unfold naturally — and gives us space to explore, create, review, and refine with intention.

Yes. All of my websites are built on Squarespace or Kajabi, both of which offer intuitive, user-friendly backends. Once your site is launched, you’ll have full ownership and the ability to make edits whenever you need.

Many of my clients still choose to hand off ongoing updates to me, which offers them confidence in knowing their website is maintained with precision, consistency, and ease.