Web Design / Artisans & Entrepreneurs

Web Design for Artisans & Entrepreneurs

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Tay Jules Photography
Web Design
view website

Kindred Forest
Web Design • Messaging • Logo • Graphic Design
(private website)

Tooth Butter Bakery
Web Design • Branding • Graphic Design
view website

The ReFill Shed
Web Design • Messaging • Logo • Branding
view website

Reprise Coffee Roasters
Web Design • Messaging • eCommerce
view website

Efraim Carlson Construction
Web Design • Messaging • Branding
view website

Alisa J. Courtney Fine Art
Web Design • Messaging • Logo • Branding • eCommerce
view website

Tiny Tapp
Web Design • Messaging • Graphic Design
view website

(( effective communication ))

“Kelly was wonderful to work with on the build of my website. She listened to me closely and created a site for me that captures my spirit and effectively communicates the intricacies of the deeper mission behind this small one-woman bakery! She has been incredibly attentive and caring even now with the website live.”

Hannah Fink
Baker, Local Food Systems Advocate

(( genuine care ))

“Kelly was just as excited as we were about effectively communicating our message, and she made a genuine effort to understand our mission and our brand. She executed an amazing website, and we couldn’t be happier. She presented herself as a true friend. Would highly recommend her services!”

Adam Paronto
Coffee Shop Owner, World Class Coffee Roaster

(( attention to detail ))

“I feel so fortunate to have found such a talented and insightful logo and website designer in Kelly for my startup business. She nailed the exact right tone even better than I had envisioned it! Her attention to detail and professionalism is unmatched.”

Jodi Stone
Sustainability Entrepreneur

(( beyond helpful ))

“Kelly was beyond helpful in redesigning our multi-restaurant website. She thoroughly researched the industry and pulled the important points from all of the people involved. What she delivered was fabulous, very reflective of all we had shared! She was patient and kept us on track to launch on our intended date. We truly couldn't not have accomplished this project without her help!”

C. Katz
Business Consultant

(( deeply held ))

“Even with my background in marketing and basic web design, taking on my own project felt overwhelming. Kelly met me exactly where I was and gently guided me through every step — from clarifying my message and website copy to shaping the structure and flow of each page. I felt so deeply held throughout the process. The final design beautifully reflects my work and speaks directly to the clients I’m meant to serve. After launching, I started receiving inquiries and bookings every single week because everything was finally set up with care and intention. I truly couldn’t recommend Kelly enough.”

Tay Jules
Photographer


Web Design Services for Artisans & Entrepreneurs


Let’s craft a website for your business that uplifts your mission and expertise.

Together we’ll shape a strategic message and presence for your business that offers clarity and depth — and fully aligns with you and your ideal clients.

  • I work well with independent business owners whose work is guided by a deeply felt mission. They may struggle to clearly and succinctly communicate the depth and potency of what they offer. They want the quality of their work accurately represented by professional branding and web design. (They are so done DIY-ing their way through marketing.) I often work with clients who are deep thinkers, feelers, and attuned to the meaningful and sacred nature of their work.

    I’m NOT a good fit for people who:

    • Value profit over people

    • Are willing to compromise on quality and authenticity for the sake of rapid growth

    • Are primarily looking for the cheapest web designer

    • Want any website up quickly without thoughtful strategizing

    • Leverage AI in ways that underutilize their own brilliance

  • The way we work together is truly an experience — and it follows a thoughtful arc. Each phase is designed to uncover and shape the essence of your work and communicate that in the most clear, effective, and unique ways to your ideal clients.

    The result? A simple, strategic, and beautiful online presence that connects and converts in a way that feels natural.

    Phase 1: Discovery Process; Strategic Planning.
    Phase 2: Visual Branding; Brand Messaging.
    Phase 3: Web Design; Systems Setup; Optional Ongoing Support.

    I would love to share more and answer your questions about the process during an initial consultation.

  • My projects are comprehensive, collaborative, deeply customized, and often include:

    • Custom Discovery Process

    • Brand Positioning and Message Clarity

    • Website Strategy

    • Visual Branding

    • Creative Direction

    • Copywriting

    • Web Design (built from scratch, always)

    • SEO Best Practices

    • Systems Setup and Integration

    • Optional: Ongoing Marketing Support & Consultation

  • Yes. The writing is where I’m in my brilliance. While many web designers send a questionnaire or expect clients to write their own copy, I see that as a big missed opportunity.

    Instead, we move through a customized interview process that illuminates the essence of who you are, what you really offer, and the inner landscape of the people you serve. It’s an insightful and intuitive process.

    From there, I synthesize these insights and craft your strategic brand messaging and website copy, weaving in best practices I’ve learned from years of design, marketing, and storytelling. The editing process is collaborative, meaning I seek your review and we revise until it’s exactly right.

  • Branding and web design can vary widely in cost depending on a designer’s experience, the depth of the process, what’s included, and the scope of the project. On the low end, you’ll find inexpensive service providers and template-based services likely under $2k — but those often leave businesses with websites that feel generic, unpolished, and misaligned. On the other end are agencies charging $10k–$30k, often with teams of specialized professionals — of which you only communicate with your Account Manager.

    My work sits in the middle: highly skilled, deeply customized and high-touch, and grounded in over 70 brand and website projects—all without the overhead of an agency. I provide a comprehensive set of services all done by me.

    To receive a quote for your project, schedule a free initial consultation so that we can get to know each other and discuss your needs. Then, I will scope the project and provide you with a Statement of Work that includes pricing.

  • Typically, projects span about 12 weeks from start to finish. This thoughtfully structured timeline allows the depth of your brand to unfold naturally — and gives us space to explore, create, review, and refine with intention.

  • Yes. All of my websites are built on Squarespace or Kajabi, both of which offer intuitive, user-friendly backends. Once your site is launched, you’ll have full ownership and the ability to make edits whenever you need.

    Many of my clients still choose to hand off ongoing updates to me, which offers them confidence in knowing their website is maintained with precision, consistency, and ease.

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