{Free Guide} Does your online presence reflect your business well?

I recently spoke to a group of women entrepreneurs. The first thing I asked was, “How many of you are turned off by the word “marketing”? Smirks and giggles filled the room.

I recognize that many people have a weird relationship with marketing. You may be overwhelmed with its complexity and ever-changing nature. You resist it because it feels inauthentic. Yet you still attend those free webinars and events because you know it’s necessary to be online in order for your business to get to the next level.

I like to help people shake off the resistance they hold toward marketing by offering a different perspective and an easy to understand framework.

Want to Attract Your Ideal Clients Online Without Advertising? Create an Effective Content Marketing Strategy

Want to Attract Your Ideal Clients Online Without Advertising? Create an Effective Content Marketing Strategy

I Googled, “best ways to balance my hormones naturally” and got 131 million search results within .68 seconds. WOW! I am continually amazed by the amount of information on the internet.

Let’s say you are a business owner offering holistic health & wellness services. You are passionate about helping people solve their problems by sharing tools that have been life changing for you. You want to attract and connect with more people who will resonate with your business and offerings, but…

  • You don’t have thousands of dollars to spend on Google Adwords or other paid-search strategies.

  • You don’t want to come off as too sales-y.

  • You don’t want to use every social media platform and marketing channel under the sun.

Is it possible to stand out in today’s saturated digital world, and do so with authenticity and ease?

Do Your Clients Know How to Talk About Your Business? Crafting Your Core Brand Messages

Do Your Clients Know How to Talk About Your Business? Crafting Your Core Brand Messages

If you were to ask 5 clients to describe your business, what do you think they would say? Would it be accurate and compelling?

In today’s noisy world, small businesses are trying to figure out how to cut through the noise and create a lasting resonance among their target market. As you know, existing clients are a great opportunity for referrals, but sometimes people just don’t do a good job at explaining who you are and what you really offer.

So, how can you communicate in ways that get you remembered?

Are Your Social Media Efforts Working? 4 Ways to Use Social Media More Intentionally

Are Your Social Media Efforts Working? 4 Ways to Use Social Media More Intentionally

I attended a handful of entrepreneurial gatherings this past month. The topic that showed up again and again in presentations was, “How to Use Instagram for Your Business”. Understandable, as the total number of Instagram users increased by 1/3 over the last year (source) - and small businesses are feeling pressured to join this growing platform. Many already have with 71% of U.S. businesses using Instagram (source).

The presenters walked through the basics of what to post, how to select hashtags, finding free stock photos on Unsplash, adding your branding to photos using Canva, creating Instagram stories that keep people’s attention, engaging with your followers’ content, creating a content calendar, automating posts…and so on.

All important information, but they missed THE MOST fundamental question…

Develop Trust and Respect by Telling Your Story

Develop Trust and Respect by Telling Your Story

Everyday, we are reminded how noisy, overdone, and homogenous the landscape of marketing is. Checking email, browsing the web, scrolling social media, watching TV. Around every corner, businesses compete for our attention. Listen closely and you’ll find that, at the core, many of them are saying the same thing:

We have the highest quality-cheapest price-most personalized service…and you will be happier-healthier-more productive-attractive-popular when you choose us.

An emotionally intelligent marketer knows that people don’t want to buy things, they want to solve their problems. So companies speak to the interests and struggles of the target market. This approach can be effective, but in a world flooded with information…will it last?