I recently spoke to a group of women entrepreneurs. The first thing I asked was, “How many of you are turned off by the word “marketing”? Smirks and giggles filled the room.
I recognize that many people have a weird relationship with marketing. You may be overwhelmed with its complexity and ever-changing nature. You resist it because it feels inauthentic. Yet you still attend those free webinars and events because you know it’s necessary to be online in order for your business to get to the next level.
I like to help people shake off the resistance they hold toward marketing by offering a different perspective and an easy to understand framework.